For many, public relations sounds like big campaigns, press conferences and glossy magazines. In reality, however, PR can look very different - above all more honest, more tangible and closer.
There are many opportunities for small and medium-sized companies in particular to become visible with simple means, build trust and strengthen their own brand in the long term.
In this article, we show you specific examples of PR measures that really work - from practice for practice. Without unnecessary frills, but with impact.
1 What makes a good PR campaign?
Not every action that generates attention is automatically good PR. The decisive factor is:
- Do the PR measures suit the target group?
- Does it tell something real and relevant?
- Does it contribute to branding or to building trust?
Good public relations work is designed for the long term. It's not about quick likes, but about a lasting good feeling that sticks with customers, partners and even potential employees.
PR measures shouldn't be loud - they should be convincing.
2. practical examples: These PR measures really work
A) Think local in press relations
Especially in the regional environment, it is worth establishing contact with local editorial offices. The local press is looking for stories with added value for the community - and local companies are the perfect people to talk to.
Practical tips:
- Formulate your press releases in such a way that they are not advertising, but news.
- Give a personal insight or link your topic to a current event.
- Keep the contacts warm - a single article is good, but regular mention is better.
B) Technical contributions & expert interviews
Show what you can do - but without showing off. Specialist articles, guest posts or interviews are a great way to show your expertise and educate your target group at the same time.
Here, you can score points by being specific, expressing clear opinions and sharing real experience.
Example:
A trade business writes an article about the biggest mistakes made during bathroom modernization - honest, practical, without talking shop. The article is published in an industry magazine and then shared on LinkedIn. The result: more reach, more inquiries, more trust.
C) Events with a PR effect
Events are the perfect setting for engaging with people - both offline and online. They provide material for stories, content for social media and are a natural occasion for press reports.
Ideas for events with PR impact:
- Open days
- Business breakfasts with local partners
- Mini-workshops or after-work talks
- Project presentations or customer insights
Important: Document your event well - with photos, videos or quotes that you can use as content afterwards.
D) Social media as a PR extension
Social media has long been part of strategic PR. Any post that builds trust, creates proximity or provides real insights is a PR measure.
You can build real proximity on platforms such as LinkedIn, Instagram or even in a well-maintained WhatsApp broadcast.
Examples of PR-suitable content:
- Team presentations with personality
- Project updates with insights
- Behind the scenes or creation stories
- Customer testimonials & experiences
E) Communicating social commitment
Commitment is not a PR measure per se - but if it is done out of conviction, you can talk about it.
Local campaigns or long-term partnerships with social initiatives in particular show attitude - and this is becoming increasingly important.
Important: Don't be promotional, but focus on your own motivation and the collaboration. If you give, you can also explain why.
3. how to get more out of your PR measures
Many companies are already doing PR - without realizing it. The key is to think strategically and network these measures. Here are a few ideas on how you can achieve more impact with less effort:
- Turn one press article into several social media posts.
- Take content from an event for your website, newsletter and reels.
- Turn your LinkedIn posts into small media snippets for stories or quotes on images.
A clear line, good stories and genuine insights are all it takes to achieve lasting visibility.
Conclusion: PR is not complicated - you've been doing it for a long time
Every company, every brand and every team has stories that are worth telling. You just need to discover them, formulate them and share them in a targeted way.
Good public relations only needs individual PR measures - the courage to be visible, a little structure and a desire for honest communication.
Now it's your turn: get visibility that lasts.
Do you want to get out of the advertising bubble and generate real attention?
Then let's look together at which PR measures suit your company - with a strategy that works and content that creates trust.
Get in touch with us - we at Kontraste Lübeck will help you turn your story into PR with substance.
